As a nonprofit venturing into the world of digital marketing, it can be overwhelming. The sheer amount of noise and the pace of change can be mind-boggling. However, as someone who has worked with nonprofits for over two decades, I can say that success is achievable if you are willing to put in the effort. While this list is not exhaustive, I want to share a few strategies that I've observed from successful nonprofits I've worked with.
HubSpot is a powerful all in one marketing tool and CRM (Customer Relationship Management) that nonprofits & charities are taking advantage of worldwide. It takes those random notes, emails, spreadsheets, and contacts, and organizes them. It’s not just an address book but really helps you treat each individual as the individual they are. A critical factor in any successful communication or fundraising effort. Listed below are 7 reasons I believe HubSpot would be the best CRM tool your nonprofit or charity should invest in this year.
This is an updated version My Top Digital Marketing Tools For Non Profits In 2017
I work for a nonprofit that runs a number of courses where students from around the world live on site for 3 months. During this time their main meals are provided for in a cafeteria style set up. Food services is a critical part of the operation and with out it things could get really messy. For example, what if those staffing the kitchen suddenly decided to walk off the job. Basically 100 people would show up for a meal and chaos would ensue. Well maybe not, but we would do everything in our power to fix the problem as quickly as possible. We would all pitch in and help put food on our plates. Why? Because if we don’t we get hungry, we actually feel it, and not in some conceptual way, but physically in our stomaches. For that first night one solution might be to just fork out the money and get pizzas. People would be fed and could sleep soundly. Though that is not sustainable so we would quickly need to work on replacing the team and building it back up again so that this critical piece of our operations could flourish.