I’ve spent years helping mission-driven organizations and creatives share their message more effectively, and here’s one of the hardest truths I’ve had to learn (and re-learn):
Great content isn’t enough.
Let’s be honest: we to often, yet unintentionally, put roadblocks in the way of the very people we’re trying to reach.
Of all the sessions I teach in my new online course, this really is the one I am most passionate about. It’s the session I spent the most time on and so far has received the most encouraging feedback—and the reason is simple: building a foundation of feedback is the most important part of communication, especially for nonprofits and mission-driven businesses.
I didn’t go looking for contact management software—I actually ran into it while helping clients. As a freelancer, I was focused on delivering great work, not on finding a system for myself to track leads, follow-ups, and client conversations.
If you’re here because your Keurig machine isn’t brewing, let’s be honest—you were already on borrowed time. Instead of spending another 30 minutes googling how to clean the needle or run vinegar through the machine, I’ve got a better idea: Throw it out.
If there’s one thing I refuse to deal with when traveling, it’s international transaction fees. There’s nothing worse than swiping your card overseas, only to get hit with an extra 3% fee every time. Those small charges add up fast—especially if you travel even semi-regularly.
I’ve tried just about every way to make coffee—French press, AeroPress, pour-over, you name it. But at the end of the day, I keep coming back to drip coffee for my daily pour, especially with a machine like the Moccamaster.
I grew up in Kailua-Kona, just a short walk from the beach, and like most people raised here, my first introduction to Kona coffee came early. Back in high school, my coffee-drinking habits were pretty simple—whatever was available, usually with way too much sugar, and even more tragically sometimes from Starbucks.