Blog

A space for me to share my thoughts and resources on digital marketing.

Posts about Social Media:

5 Things You Should Stop Doing On Your Facebook Business Page

5 Things You Should Stop Doing On Your Facebook Business Page

I usually prefer to write about things "you should be doing" but I just couldn't help myself with this topic. Facebook, like all Social Media, is a noisy crowd and for some reason too many Pages are using the following tactics to try and get heard. Sadly the opposite will happen and my hope is that if you stop you might just start to see your message being heard on a more regular basis. Agree or disagree? Let me know your thoughts on my Facebook Page -> www.facebook.com/empoweringyoutoshare

How To Easily Spot A Facebook Contest Scam

How To Easily Spot A Facebook Contest Scam

Lately I have been seeing another round of contest scams circulating around Facebook. Every few months I see people sharing some variation of the same thing. Have you ever found yourself sharing some photo promising a chance to win some epic prize? Did you win? In the recent example I saw the photo is offering free first class travel on Delta. Trust me you won't win anything by sharing it. Below are a few tips to help spot a scam before you click SHARE.

Your Message Is Worth Risking On Social Media

Your Message Is Worth Risking On Social Media

Communicating is a risk.

It always has been and always will be. As are relationships in general. Though I am finding more and more that there is a tension between taking risks and what we consider wisdom. I am personally very passionate about promoting wisdom in our online communications. It is a missing ingredient that young people are tragically not being taught. One thing they are being taught though is to take risks. I initially flee from such a notion, basing such beliefs on the bible's clear teaching to hold our tongues and be slow to speak. But is that all wisdom teaches? Is holding our tongues meant to equal not speaking simply because there is risk involved?

The Biggest Mistake I Made When Measuring Digital Marketing Results

The Biggest Mistake I Made When Measuring Digital Marketing Results

Stop making the things you measure important, instead start taking what's important and measure it.

Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.

Can I Share Your Kid On Social Media

Can I Share Your Kid On Social Media

I recently had, what in my experience, was a unique encounter. A young man, not a stranger though also not a close friend, politely asked my permission to take a photo of my daughter. I was initially taken back but decided to consent. I felt honored as the parent and in that instance I saw no harm in it.

My first born daughter is now 4 months old. Every day I feel like she just keeps getting more adorable. So it is no surprise to a proud dad like myself that people would want to take her photo. And that they would then take the natural step to share those photos on social media. This is the digital culture we live in today. One that shows no sign of slowing. But I have to ask the question, both to parents and the communities that surround our children, should this be the norm? Even as I write this I can't say I have come to a black & white, hard lined, stance as a parent. Maybe never will. Instead I simply wanted to bring the discussion out of my living room and into this online space.

As a parent I worry about how technology will impact my girl as she grows up (Also read Dear Internet, Please Be Kind To My Daughter). How will these hundreds, if not thousands, of images being taken of her effect her future; her view on privacy and more importantly, her self-image?

After having the above experience of being asked to have my daughter's photo taken I threw the question out on Facebook. What did people think about this? It conjured responses from many of my friends that are parents. Ones like;