The Moccamaster is a popular drip coffee maker known for its consistency and quality. But even the best drip coffee maker can't make great coffee if you're using subpar...
If you’ve spent any time on my blog, you know I love coffee. And if you’ve been to my home, you know my coffee setup is no joke. But what if I told you that SEO (Search Engine Optimization) has actually helped me get free coffee?
It might sound wild, but thanks to a few simple SEO strategies—and some smart tools—I’ve been able to land regular free coffee through my favorite coffee subscription.
So how do I do it?
1. Publishing Blogs Fast with HubSpot & ChatGPT
The biggest challenge with SEO? Actually writing the content. I have a ton of ideas, but sitting down and turning them into a blog post used to take forever.
Now, I use ChatGPT to help me take my rough ideas and structure them into a blog post in minutes. I still tweak and refine everything to match my voice, but it takes me a fraction of the time it used to.
Then, I publish my blogs on my website that is built entirely on HubSpot, which makes managing content super easy. HubSpot’s built-in SEO tools also help me optimize my posts for the right keywords, readability, and mobile-friendliness.
The result? My blogs get published faster, rank better on Google, and attract coffee lovers.
2. Targeting Niche Keywords That Coffee Lovers Notice
A lot of people write about coffee, but not everyone writes about “Coffee Snob Setups” or the “Best Quiet Coffee Grinders” Instead of going after generic keywords like “best coffee grinder,” I focus on specific phrases that have less competition but still attract the right audience.
How do I find these keywords? HubSpot’s SEO recommendations and keyword tracking tools help me identify search terms that are easier to rank for. Though I also just try stuff.
The result? I rank for terms that coffee people care about—leading to, yes you guessed it, free coffee.
3. Answering Real Questions & Adding Value
At the end of the day, SEO isn’t about tricking Google—it’s about helping real people find useful answers. The best-performing blogs I write are the ones where I genuinely solve a problem.
For example, I don’t just write “Best Coffee Grinders”—I write “The Quietest Coffee Grinder For Your Morning Routine” because that’s a real-life problem I had to solve. People searching for that topic are looking for real recommendations, not just a generic list.
When I focus on providing actual value, my blog posts rank higher, get shared more, and attract coffee people looking for answers.
And if you’re looking for a great way to try new coffees, I highly recommend Trade Coffee. They match you with beans based on your preferences and deliver fresh coffee straight to your door.
👉 Use my referral link below for a discount on your first bag! Haha, see what I did there?
