With over 20 years of experience working with and for non-profits, I've come to understand the critical role fundraising plays in helping these organizations achieve their goals. As a communications specialist, I've worked on numerous campaigns and events - some successful, and some not so much. However, one of the most frustrating and time-consuming aspects for me has been dealing with the clunky platforms and services we've had to use to manage donations. Not only are they difficult to set up and manage, but they also create a poor user experience for donors, creating unnecessary friction. One of the biggest challenges I have faced with this is how these services connect and integrate with a non-profits CRM. Something that has to be a top priority in any communications and fundraising process. Knowing who your donors are and what your relationship with them has been across your initiatives is everything. So having fundraising and their CRM siloed is the beginning of the end for most long term fundraising efforts.
A space for me to share my thoughts and resources on digital marketing.
Posts about Hubspot:
Why Now Is The Best Time To Build Your Next Website On HubSpot
It is no secret that HubSpot's CMS Hub (website builder) is the HubSpot tool that has gotten me the most excited since it's official launch in early 2020. In fact it even made me enjoy working on websites again. Ditching Wordpress was easily the best thing I did for my business the past year. You can read more about that in my post
The Fastest Way To Improve Your Website's Page Speed
Ok to start with I have to admit that I am not a web developer by any means. My knowledge of HTML and CSS is incredibly basic. Though I want to share from that perspective as I am sure most people reading this are in the same boat. If you are a developer and are looking for more advanced techniques than I encourage you to jump right back to Google to continue your dive.
4 Reasons I Broke Up With Wordpress & Love HubSpot's New CMS
It was spring break of my sophomore year of high school. There was no surf and most of my friends had managed to get off our small island in the pacific. With no waves I sat in my room with the time to finally piece together an idea I had for a website.
7 Reasons Hubspot Is The Best CRM For Nonprofits
So what is Hubspot and why is it so awesome FOR NONPROFITS?
HubSpot is a powerful all in one marketing tool and CRM (Customer Relationship Management) that nonprofits & charities are taking advantage of worldwide. It takes those random notes, emails, spreadsheets, and contacts, and organizes them. It’s not just an address book but really helps you treat each individual as the individual they are. A critical factor in any successful communication or fundraising effort. Listed below are 7 reasons I believe HubSpot would be the best CRM tool your nonprofit or charity should invest in this year.
Why HubSpot Is The Best Tool Every Network Marketer Should Be Using
Ok so you have just taken that initial scary leap into network marketing. Maybe it’s probiotics with Plexus or essential oils from Young Living. Regardless of what it is you really do love the products and believe in them. So how do you go beyond simply blasting posts out on social media? Well think back for a second to how you got involved in the first place. I am guessing it was a good friend or family member. Someone you trusted and had a good relationship with. Relationships are key to being successful in network marketing. Though managing and keeping up with everyone you have been in contact with about your product is a tiring and messy process. One in which we end up just defaulting to another email blast or Facebook post. This is where I have seen HubSpot thrive with many network marketers.