With over 20 years of experience working with and for non-profits, I've come to understand the critical role fundraising plays in helping these organizations achieve their goals. As a communications specialist, I've worked on numerous campaigns and events - some successful, and some not so much. However, one of the most frustrating and time-consuming aspects for me has been dealing with the clunky platforms and services we've had to use to manage donations. Not only are they difficult to set up and manage, but they also create a poor user experience for donors, creating unnecessary friction. One of the biggest challenges I have faced with this is how these services connect and integrate with a non-profits CRM. Something that has to be a top priority in any communications and fundraising process. Knowing who your donors are and what your relationship with them has been across your initiatives is everything. So having fundraising and their CRM siloed is the beginning of the end for most long term fundraising efforts.
