Coffee and communications go hand in hand. Not just as a metaphor (What Your Coffee Can Teach You About Communications) but also to fuel our creative processes. So while this blog may seem a little off topic at first I think it is an important addition to anyone who works in communications or simply values a great cup of coffee at home.
A space for me to share my thoughts and resources on digital marketing.
Posts about Communications:
"I tried Google Ads and didn't see any response, basically it doesn't work."
This kind of response is one I have heard multiple times from people who have tried tackling the world of Google advertising, especially in the nonprofit world. Though Google wouldn't be where it is today if this was true. I also know that many of the nonprofits I have worked with would not have seen the growth they have over the years if you removed Google Ads from the equation.
“As the DTS goes, so goes the mission.”
-Darlene Cunningham, YWAM’s Co-Founder
Communicating is a risk.
It always has been and always will be. As are relationships in general. Though I am finding more and more that there is a tension between taking risks and what we consider wisdom. I am personally very passionate about promoting wisdom in our online communications. It is a missing ingredient that young people are tragically not being taught. One thing they are being taught though is to take risks. I initially flee from such a notion, basing such beliefs on the bible's clear teaching to hold our tongues and be slow to speak. But is that all wisdom teaches? Is holding our tongues meant to equal not speaking simply because there is risk involved?
Stop making the things you measure important, instead start taking what's important and measure it.
Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.