Blog

A space for me to share my thoughts and resources on digital marketing.

Posts by Daniel Norris:

This Is The Best Fundraising Platform If you Use HubSpot, And Even If You Don't.

This Is The Best Fundraising Platform If you Use HubSpot, And Even If You Don't.

With over 20 years of experience working with and for non-profits, I've come to understand the critical role fundraising plays in helping these organizations achieve their goals. As a communications specialist, I've worked on numerous campaigns and events - some successful, and some not so much. However, one of the most frustrating and time-consuming aspects for me has been dealing with the clunky platforms and services we've had to use to manage donations. Not only are they difficult to set up and manage, but they also create a poor user experience for donors, creating unnecessary friction. One of the biggest challenges I have faced with this is how these services connect and integrate with a non-profits CRM. Something that has to be a top priority in any communications and fundraising process. Knowing who your donors are and what your relationship with them has been across your initiatives is everything. So having fundraising and their CRM siloed is the beginning of the end for most long term fundraising efforts.

The Power of Personal Connection: How Phone Calls Can Boost Non-Profit Engagement

The Power of Personal Connection: How Phone Calls Can Boost Non-Profit Engagement

In today's digital age, the art of personal communication has been replaced by emails and social media messages. However, for non-profit organizations, a simple phone call can work wonders in building a stronger relationship with their audience. Phone calls provide a unique opportunity for non-profits to connect with their donors and volunteers on a personal level, which can lead to a greater understanding of their needs, motivations, and interests. It's through these conversations that non-profits can show their donors and volunteers that they're not just a name on a spreadsheet, but a valued member of the community.

4 Reasons Trade Is The Only Coffee Subscription You Will Ever Need

4 Reasons Trade Is The Only Coffee Subscription You Will Ever Need

If you're a coffee lover, then you know that there's nothing quite like starting your day with a fresh cup. And while there are plenty of coffee subscription services out there, there's only one that's truly worth your time and money - and that's Trade. Trust me I have tried a lot so you dont have to. Here are just a few reasons why I think Trade is the only coffee subscription you'll ever need:

Why your Non-profit needs a better fundraising platform now

Why your Non-profit needs a better fundraising platform now

Non-profits are superheroes in addressing the world's most pressing social issues. Unfortunately, they often face the challenge of securing the necessary funds to support their programs and initiatives. But, don't worry! A well-designed fundraising platform can make a significant difference. By providing a user-friendly interface, customizable donation forms, and recurring donation options, these platforms can help non-profits engage donors and build lasting relationships. This is especially important in today's digital age, where donors are more likely to engage with organizations through online channels.

The Best Baratza Encore Coffee Grinder Setting for your Moccamaster

The Best Baratza Encore Coffee Grinder Setting for your Moccamaster

Why a whole blog about what setting to use on a coffee grinder? You see I often refer to myself as a 'reluctant coffee snob'. I spent 16 years of my life in Australia which over that time established itself as one of the mecca's of third wave coffee. Or simply put, Australia roasts and makes great coffee. So whether I wanted it or not I was constantly provided with a great cup. This has made my taste buds definitely turn a bit snobby. Once I moved back to America I had to adjust a bit and decided to step up my at home coffee game.

The Fastest Way To Improve Your Website's Page Speed

The Fastest Way To Improve Your Website's Page Speed

Ok to start with I have to admit that I am not a web developer by any means. My knowledge of HTML and CSS is incredibly basic. Though I want to share from that perspective as I am sure most people reading this are in the same boat. If you are a developer and are looking for more advanced techniques than I encourage you to jump right back to Google to continue your dive.