Blog

A space for me to share my thoughts and resources on digital marketing.

Posts by Daniel Norris:

The Fastest Way To Improve Your Website's Page Speed

The Fastest Way To Improve Your Website's Page Speed

Ok to start with I have to admit that I am not a web developer by any means. My knowledge of HTML and CSS is incredibly basic. Though I want to share from that perspective as I am sure most people reading this are in the same boat. If you are a developer and are looking for more advanced techniques than I encourage you to jump right back to Google to continue your dive.

8 Tips For Nonprofits Getting Started On Google Ads

8 Tips For Nonprofits Getting Started On Google Ads

"I tried Google Ads and didn't see any response, basically it doesn't work."

This kind of response is one I have heard multiple times from people who have tried tackling the world of Google advertising, especially in the nonprofit world. Though Google wouldn't be where it is today if this was true. I also know that many of the nonprofits I have worked with would not have seen the growth they have over the years if you removed Google Ads from the equation.

Why You Should Not Abandon Your Marketing Efforts During a Global Pandemic

Why You Should Not Abandon Your Marketing Efforts During a Global Pandemic

It's a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between.

When things get turned upside down like they have, it make sense to go into "hunker down" mode. It's understandable to want to cut all expenses and anticipate the worst. You shouldn't feel bad about these very valid (and sometimes practical) responses.

Why You Should Never Run Your Own Facebook Ads

Why You Should Never Run Your Own Facebook Ads

It has been nearly a decade since I entered the world of digital marketing and ran my first ads on Google and Facebook. So much has changed since then and when I stop to add up the money (mostly not my own) I have spent on these platforms it is staggering. Though what is even more staggering are the results and impact investing in these platforms has had. We live in an incredible era as communicators. I often have to pinch myself when I think about the real life stories of people who have connected to life changing experiences through these ads, these small yet significant moments of communication. Sounds exciting doesn’t it? Maybe it makes you want to go start running Facebook ads for your business or organization? Well I am here to explain why that is more often than not a really bad idea.