Blog

With over 20 years of experience working with and for non-profits, I've come to understand the critical role fundraising plays in helping these organizations achieve their goals. As a communications specialist, I've worked on numerous campaigns and events - some successful, and some not so much. However, one of the most frustrating and time-consuming aspects for me has been dealing with the clunky platforms and services we've had to use to manage donations. Not only are they difficult to set up and manage, but they also create a poor user experience for donors, creating unnecessary friction. One of the biggest challenges I have faced with this is how these services connect and integrate with a non-profits CRM. Something that has to be a top priority in any communications and fundraising process. Knowing who your donors are and what your relationship with them has been across your initiatives is everything. So having fundraising and their CRM siloed is the beginning of the end for most long term fundraising efforts.

In today's digital age, the art of personal communication has been replaced by emails and social media messages. However, for non-profit organizations, a simple phone call can work wonders in building a stronger relationship with their audience. Phone calls provide a unique opportunity for non-profits to connect with their donors and volunteers on a personal level, which can lead to a greater understanding of their needs, motivations, and interests. It's through these conversations that non-profits can show their donors and volunteers that they're not just a name on a spreadsheet, but a valued member of the community.

Non-profits are superheroes in addressing the world's most pressing social issues. Unfortunately, they often face the challenge of securing the necessary funds to support their programs and initiatives. But, don't worry! A well-designed fundraising platform can make a significant difference. By providing a user-friendly interface, customizable donation forms, and recurring donation options, these platforms can help non-profits engage donors and build lasting relationships. This is especially important in today's digital age, where donors are more likely to engage with organizations through online channels.