Blog

A space for me to share my thoughts and resources on communications focussed on mission driven impact.

Posts about Business:

The Biggest Mistake I Made When Measuring Digital Marketing Results

The Biggest Mistake I Made When Measuring Digital Marketing Results

Stop making the things you measure important, instead start taking what's important and measure it.

Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.