Ok so I started off this blog with the title "Tweetdeck is your enemy", though as I continued to write I realized there was much more to it. I also realized I might hurt the feelings of my many friends who use the application themselves. So yeah this blog is not so much about Tweetdeck but more about the trap many social media users slip into. Myself included. The trap of treating every single social network as if they were the same thing. Though the reality is that every social network is different. Facebook is not the same as Twitter, which is also not the same as LinkedIn which is most definitely not the same as Pinterest. So why then do we use tools like Tweetdeck to post the exact same posts on each of these social networks? From my personal experience I, and many others, have done it out of pure laziness. Who wants to rewrite a post 5 different times for 5 different social networks? That's not very efficient is it? No not really.