This kind of response is one I have heard multiple times from people who have tried tackling the world of Google advertising, especially in the nonprofit world. Though Google wouldn't be where it is today if this was true. I also know that many of the nonprofits I have worked with would not have seen the growth they have over the years if you removed Google Ads from the equation.
It's a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between.
When things get turned upside down like they have, it make sense to go into "hunker down" mode. It's understandable to want to cut all expenses and anticipate the worst. You shouldn't feel bad about these very valid (and sometimes practical) responses.
It has been nearly a decade since I entered the world of digital marketing and ran my first ads on Google and Facebook. So much has changed since then and when I stop to add up the money (mostly not my own) I have spent on these platforms it is staggering. Though what is even more staggering are the results and impact investing in these platforms has had. We live in an incredible era as communicators. I often have to pinch myself when I think about the real life stories of people who have connected to life changing experiences through these ads, these small yet significant moments of communication. Sounds exciting doesn’t it? Maybe it makes you want to go start running Facebook ads for your business or organization? Well I am here to explain why that is more often than not a really bad idea.
I have to begin by saying that in no way do I consider myself an expert in coffee. Nor am I what some would refer to as a coffee snob. Though in the past I have been blessed to work in an office, and a city, that just does coffee really well. I am literally surrounded by it. I drink it and my friends are borderline obsessed.
HubSpot is a powerful all in one marketing tool and CRM (Customer Relationship Management) that nonprofits & charities are taking advantage of worldwide. It takes those random notes, emails, spreadsheets, and contacts, and organizes them. It’s not just an address book but really helps you treat each individual as the individual they are. A critical factor in any successful communication or fundraising effort. Listed below are 7 reasons I believe HubSpot would be the best CRM tool your nonprofit or charity should invest in this year.
Ok so you have just taken that initial scary leap into network marketing. Maybe it’s probiotics with Plexus or essential oils from Young Living. Regardless of what it is you really do love the products and believe in them. So how do you go beyond simply blasting posts out on social media? Well think back for a second to how you got involved in the first place. I am guessing it was a good friend or family member. Someone you trusted and had a good relationship with. Relationships are key to being successful in network marketing. Though managing and keeping up with everyone you have been in contact with about your product is a tiring and messy process. One in which we end up just defaulting to another email blast or Facebook post. This is where I have seen HubSpot thrive with many network marketers.
This is an updated version My Top Digital Marketing Tools For Non Profits In 2017
I work for a nonprofit that runs a number of courses where students from around the world live on site for 3 months. During this time their main meals are provided for in a cafeteria style set up. Food services is a critical part of the operation and with out it things could get really messy. For example, what if those staffing the kitchen suddenly decided to walk off the job. Basically 100 people would show up for a meal and chaos would ensue. Well maybe not, but we would do everything in our power to fix the problem as quickly as possible. We would all pitch in and help put food on our plates. Why? Because if we don’t we get hungry, we actually feel it, and not in some conceptual way, but physically in our stomaches. For that first night one solution might be to just fork out the money and get pizzas. People would be fed and could sleep soundly. Though that is not sustainable so we would quickly need to work on replacing the team and building it back up again so that this critical piece of our operations could flourish.