Blog

A space for me to share my thoughts and resources on digital marketing.

Posts by Daniel Norris:

How To Easily Spot A Facebook Contest Scam

How To Easily Spot A Facebook Contest Scam

Lately I have been seeing another round of contest scams circulating around Facebook. Every few months I see people sharing some variation of the same thing. Have you ever found yourself sharing some photo promising a chance to win some epic prize? Did you win? In the recent example I saw the photo is offering free first class travel on Delta. Trust me you won't win anything by sharing it. Below are a few tips to help spot a scam before you click SHARE.

Your Message Is Worth Risking On Social Media

Your Message Is Worth Risking On Social Media

Communicating is a risk.

It always has been and always will be. As are relationships in general. Though I am finding more and more that there is a tension between taking risks and what we consider wisdom. I am personally very passionate about promoting wisdom in our online communications. It is a missing ingredient that young people are tragically not being taught. One thing they are being taught though is to take risks. I initially flee from such a notion, basing such beliefs on the bible's clear teaching to hold our tongues and be slow to speak. But is that all wisdom teaches? Is holding our tongues meant to equal not speaking simply because there is risk involved?

The Biggest Mistake I Made When Measuring Digital Marketing Results

The Biggest Mistake I Made When Measuring Digital Marketing Results

Stop making the things you measure important, instead start taking what's important and measure it.

Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.