Blog

A space for me to share my thoughts and resources on digital marketing.

Posts about Communications (2):

7 Keys That Helped Our Online Communications Grow

7 Keys That Helped Our Online Communications Grow

2013 was a big year for me and the creative & communications team I am privileged of working alongside here at YWAM Newcastle. It took a lot of hard work and prayer through 2012 and into 2013 but the results surprised even me. Those included us seeing a 128% increase in web site traffic from 2012 to 2013 and a 342% increase in enquiries to our training schools. Though the main highlight was the start of our largest training school in our history this January. As a result we are being asked lately for what we think some of the keys to this growth have been. While this list is not extensive, I thought I would share just a few that I have been able to pick out as I look back on these past few years.

What Holding Taylor Swift's Hand Taught Me About Social Media

What Holding Taylor Swift's Hand Taught Me About Social Media

Have you ever had thousands of teenage girls turn around and look at you with absolute jealousy? This was me last year as my wife and I were being handed vip wristbands by one of Taylor Swift's dancers. As I stood leaning against the stage all I could think about was "Why couldn't I have had these seats when I saw Coldplay in the same arena a year earlier!". Though as the show went on I was impressed at this young ladies ability to entertain and connect with the crowd in front of her. This was not just your ordinary pop star.