This is an updated version My Top Digital Marketing Tools For Non Profits In 2017
My Top Digital Marketing Tools For Nonprofits In 2018
Posts about Marketing (2):
How To Not Starve Your Marketing Efforts
I work for a nonprofit that runs a number of courses where students from around the world live on site for 3 months. During this time their main meals are provided for in a cafeteria style set up. Food services is a critical part of the operation and with out it things could get really messy. For example, what if those staffing the kitchen suddenly decided to walk off the job. Basically 100 people would show up for a meal and chaos would ensue. Well maybe not, but we would do everything in our power to fix the problem as quickly as possible. We would all pitch in and help put food on our plates. Why? Because if we don’t we get hungry, we actually feel it, and not in some conceptual way, but physically in our stomaches. For that first night one solution might be to just fork out the money and get pizzas. People would be fed and could sleep soundly. Though that is not sustainable so we would quickly need to work on replacing the team and building it back up again so that this critical piece of our operations could flourish.
5 Things You Should Stop Doing On Your Facebook Business Page
I usually prefer to write about things "you should be doing" but I just couldn't help myself with this topic. Facebook, like all Social Media, is a noisy crowd and for some reason too many Pages are using the following tactics to try and get heard. Sadly the opposite will happen and my hope is that if you stop you might just start to see your message being heard on a more regular basis. Agree or disagree? Let me know your thoughts on my Facebook Page -> www.facebook.com/empoweringyoutoshare
5 Things To Consider When Creating Your Next YWAM Web Site
The topic of creating new web sites is one that I am regularly asked for input on and figured it might help to bring it to the blog. Also if you are designing a web site for some other ministry, church or non-profit and I believe the same things apply. Just replace YWAM and it's programs with your own.
6 Ways To Kickstart Your YWAM DTS Recruiting
“As the DTS goes, so goes the mission.”
-Darlene Cunningham, YWAM’s Co-Founder
The Biggest Mistake I Made When Measuring Digital Marketing Results
Stop making the things you measure important, instead start taking what's important and measure it.
Numbers are a fascinating thing to me. They are so absolute yet just like words can take on all sorts of meaning depending on where you get them and how you present them. In communications numbers are a vital part of receiving feedback to what you do. Especially when dealing with the online landscape. They tell you if people like, read, share, and ultimately respond to your message. They can inform you if you are wasting your time or maybe even doing an awesome job.