Blog

As I have stepped into 2025—my 40th year—I’ve been thinking a lot about one word: Consistency.

I’ve spent years helping mission-driven organizations and creatives share their message more effectively, and here’s one of the hardest truths I’ve had to learn (and re-learn):
Great content isn’t enough.

Let’s be honest: we to often, yet unintentionally, put roadblocks in the way of the very people we’re trying to reach.

Of all the sessions I teach in my new online course, this really is the one I am most passionate about. It’s the session I spent the most time on and so far has received the most encouraging feedback—and the reason is simple: building a foundation of feedback is the most important part of communication, especially for nonprofits and mission-driven businesses.

Freelance work can be challenging. Especially Landing & then Keeping Great Clients.

Entering the world of freelance work is an exciting journey, but it takes patience and time to land and keep the best clients. I came up with the following guide to provide myself, and others, a simple framework that can help you analyze potential clients and determine whether your existing clients are a good fit for long-term collaboration. By evaluating clients on these three key aspects, you can aim for a healthy and sustainable balance that will benefit your freelance career. If feasible, I suggest using a current or potential client as a reference while reading through this post. It might also be beneficial to jot down a rating for them in each of these areas on a scale of 1 - 10.

When it comes to creating more intricate forms, many HubSpot users find themselves in need of a solution beyond the capabilities of HubSpot's native form builder. This is especially true for those interested in advanced features like scored quizzes or assessments. After exploring various options over the years, there is one tool that stands out as my top recommendation, regardless of whether you use HubSpot or not. Here are some compelling reasons why I believe it's the best choice.

*This audio was generated using my own AI Voice clone thanks to ElevenLabs AI Studio.

So how do you as freelancers get and keep the best clients?

Entering the world of freelancing is an exciting journey, but it takes patience and time to land and keep the best clients. I came up with the following guide to provide myself, and others, a simple framework that can help you analyze potential clients and determine whether your existing clients are a good fit for long-term collaboration. By evaluating clients on these three key aspects, you can aim for a healthy and sustainable balance that will benefit your freelance career. If feasible, I suggest using a current or potential client as a reference while reading through this post. It might also be beneficial to jot down a rating for them in each of these areas on a scale of 1 - 10.

In today's digital age, the art of personal communication has been replaced by emails and social media messages. However, for non-profit organizations, a simple phone call can work wonders in building a stronger relationship with their audience. Phone calls provide a unique opportunity for non-profits to connect with their donors and volunteers on a personal level, which can lead to a greater understanding of their needs, motivations, and interests. It's through these conversations that non-profits can show their donors and volunteers that they're not just a name on a spreadsheet, but a valued member of the community.