Blog

A space for me to share my thoughts and resources on communications focussed on mission driven impact.

Posts about Communications:

Typeform: The Ultimate HubSpot Form Builder

Typeform: The Ultimate HubSpot Form Builder

When it comes to creating more intricate forms, many HubSpot users find themselves in need of a solution beyond the capabilities of HubSpot's native form builder. This is especially true for those interested in advanced features like scored quizzes or assessments. After exploring various options over the years, there is one tool that stands out as my top recommendation, regardless of whether you use HubSpot or not. Here are some compelling reasons why I believe it's the best choice.

A Freelancer's Guide to Working with the Best Clients

A Freelancer's Guide to Working with the Best Clients

So how do you as freelancers get and keep the best clients?

Entering the world of freelancing is an exciting journey, but it takes patience and time to land and keep the best clients. I came up with the following guide to provide myself, and others, a simple framework that can help you analyze potential clients and determine whether your existing clients are a good fit for long-term collaboration. By evaluating clients on these three key aspects, you can aim for a healthy and sustainable balance that will benefit your freelance career. If feasible, I suggest using a current or potential client as a reference while reading through this post. It might also be beneficial to jot down a rating for them in each of these areas on a scale of 1 - 10.

The Power of Personal Connection: How Phone Calls Can Boost Non-Profit Engagement

The Power of Personal Connection: How Phone Calls Can Boost Non-Profit Engagement

In today's digital age, the art of personal communication has been replaced by emails and social media messages. However, for non-profit organizations, a simple phone call can work wonders in building a stronger relationship with their audience. Phone calls provide a unique opportunity for non-profits to connect with their donors and volunteers on a personal level, which can lead to a greater understanding of their needs, motivations, and interests. It's through these conversations that non-profits can show their donors and volunteers that they're not just a name on a spreadsheet, but a valued member of the community.

8 Tips For Nonprofits Getting Started On Google Ads

8 Tips For Nonprofits Getting Started On Google Ads

"I tried Google Ads and didn't see any response, basically it doesn't work."

This kind of response is one I have heard multiple times from people who have tried tackling the world of Google advertising, especially in the nonprofit world. Though Google wouldn't be where it is today if this was true. I also know that many of the nonprofits I have worked with would not have seen the growth they have over the years if you removed Google Ads from the equation.

Your Message Is Worth Risking On Social Media

Your Message Is Worth Risking On Social Media

Communicating is a risk.

It always has been and always will be. As are relationships in general. Though I am finding more and more that there is a tension between taking risks and what we consider wisdom. I am personally very passionate about promoting wisdom in our online communications. It is a missing ingredient that young people are tragically not being taught. One thing they are being taught though is to take risks. I initially flee from such a notion, basing such beliefs on the bible's clear teaching to hold our tongues and be slow to speak. But is that all wisdom teaches? Is holding our tongues meant to equal not speaking simply because there is risk involved?